Transcend is a local coffee and roastery in Edmonton, founded by Poul Mark in 2006. They specialize in sustainably sourcing high-quality coffee blends, mainly from South America and other parts of the world.
Committed to tackling the economic struggle in the global coffee industry, they aim to create strong partnerships with their partners. They are committed to investing greatly in their coffee farmers to harvest premium quality coffee beans blended into their roasteries and serve their community.
The redesigned primary logo has an abstract shape, a main brand wordmark, and a supporting wordmark that describes their overall product and service - coffee and roaster.
The organic mark is clean and minimal, aiming to visualize steam rising from freshly brewed coffee which reflects the brand’s friendly and welcoming tone. Overall, the curved brand identity forms create a sense of comfort and community.
Learn more about Transcend:
https://transcendcoffee.ca/?srsltid=AfmBOooCLtSjzfJfOuSZVmLh6TKy5c8xKDY7uJJ_SqfpbmJmc2UGO-mT
